Personal pet peeve of mine.
Those “character moodboard” graphics going around as the latest trend - they aren’t moodboards! They’re design/branding boards/guides.
I understand converting it to your graphics but when used in web design a moodboard is a totally different thing to the brand/identity graphic, one is used to show inspiration and the general “mood” and the other is basically a style guide.
And leads to the next pet peeve: “typography” is not in any way the equivalent of “quote(s)”. Most obviously know this, but on tumblr, I wouldn’t be surprised if someone thought they were the same (or if they got misinformed).